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New TikTok initiative pledges $10 million to veteran organizations across the country

'Veteran Voices' is TikTok's latest initiative, pledging $10 million to organizations and spotlighting 10 content creators.

CULVER CITY, Calif. — Social media platform TikTok pledged $10 million to veteran organizations on Monday, Nov. 11. 

According to a press release, 10 non-profit organizations will each receive $1 million - $500,000 in cash donations and $500,000 in TikTok ad credits - from the popular app in honor of Veteran's Day. 

The initiative is called Veterans Voices, and it focuses on key challenges affecting the veteran community, including mental health, affordable housing and employment. 

Non-profit organizations expected to receive donations include:

Comments from Team Rubicon and TAPS

"Partnering with TikTok is an incredible opportunity for Team Rubicon to amplify our mission," said Team Rubicon CEO Art Delacruz. "I'm excited about how this partnership will enhance our efforts to uplift veterans and create meaningful change in our communities. Together, we can engage and inspire a new generation to honor and support those who bravely served."

"We’re honored to broaden our reach, sharing the stories of our fallen heroes and their families while shining a light on mental health and suicide prevention," TAPS President, retired Air Force Reserve officer and surviving Army spouse Bonnie Carrol said. "This collaboration strengthens our mission to honor those who served and sacrificed, building a community united in healing and remembrance. Through sharing survivors' stories, we create living legacies that ensure our heroes' courage and love endure."

Content Creators

TikTok also stated the platform is highlighting 10 content creators who use the platform to educate and entertain online. Veterans Voices partners will collaborate with the content creators to produce content that resonates with audiences, according to the release. Content creators Brian Firebaugh, AKA @cattleguy, and Johny Vargas, AKA @vivalavargas, are from Hubbard and Fort Cavazos, Texas, respectively. 

For the full release, click here.

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