WACO, Texas — Hello Bello, a brand of baby and family care consumer products co-founded by Kristen Bell and Dax Shepard, is saying hello to Central Texas.
The company announced Monday, that it will be opening its doors on Oct. 26 at 2 p.m.
Hello Bello announced last year it will open its first wholly-owned diaper distribution and manufacturing center in Waco.
According to a press release announced Monday, the grand opening will include a Hello Bello Factory tour designed by Magnolia Design, opening remarks by the founders, and an unnamed special guest.
The facility will be at the former Domtar facility at 2101 Texas Central Parkway, according to the Waco Chamber of Commerce.
"The City of Waco is pleased to welcome Hello Bello to our community," said Waco Mayor Dillon Meek. "This is an exciting announcement, primarily because of the 110 full-time, quality jobs and more than $31M in capital investment."
The company, in collaboration with Magnolia Design, manufactures and distributes a variety of family essentials, including diapers, wipes, toiletries, cleaning supplies, seasonal goods and more to leading retailers in the U.S. and Canada including Walmart.
"As two Texas natives, we’re thrilled to bring a piece of our Hello Bello business and invest in Waco and the Texas community,” said Sean Kane and Jay McGraw, Co-CEO’s, Hello Bello. “As our company continues to experience significant growth, this new next-generation facility will allow us to scale operations while ensuring the premium quality, affordable pricing and superior service our customers have come to expect from us.”
The decision to expand into Texas represents a multi-million dollar investment in U.S. manufacturing which compliments its existing supply chain, and is based on the location’s central geography for its direct-to-consumer customers, retail and premium supply partners; providing logistical efficiencies and significant reduction in freight, according to the press release.
“Hello Bello’s decision to choose Waco for its manufacturing and distribution operations is a testament to our central location, energetic, skilled workforce, lower taxes and reasonable regulations. We are glad to have them joining our corporate ranks and look forward to building a long-lasting relationship," said Scott Felton, McLennan County Judge.
As stated in the press release, the state-of-the-art 312,000 square-feet integrated facility has created over 150 new Made-in-the-USA jobs
The company is the latest to announce expansion plans in Waco.