TEXAS, USA — With artificial intelligence becoming a more common tool for scammers, experts and local law enforcement are warning the public to stay alert.
AI is being used to clone voices, create deepfake videos and personalize phishing messages, making scams feel alarmingly real.
Jason Meza, regional director for the Better Business Bureau (BBB), explained how scammers are taking advantage of this technology.
“AI is moving faster than consumers realize," Meza explained. "Scammers can clone voices or create videos that look and sound like trusted family members, officials or businesses. Unfortunately, many victims don’t realize they’ve been scammed until it’s too late.”
In Texas alone, the BBB reports that losses to AI-powered scams are mounting. Investment scams accounted for over $2.2 million in reported losses in 2023, says the BBB. Online purchase and phishing scams added another $1.8 million combined.
AI enables scammers to personalize their tactics. Phishing emails may appear to come from a legitimate source, such as a bank or a trusted company. Upon closer inspection, however, the email address or logo is fake.
Scammers can also use AI-generated deepfake videos or audio to impersonate loved ones or officials, pressuring victims to share sensitive information or send money.
Sydney McBride, Public Relations Coordinator for the Temple Police Department, emphasized that these scams often create a false sense of urgency.
“Be cautious of unexpected emails, texts or calls, especially if they pressure you to act quickly," McBride said. "Scammers use AI to make their tricks more convincing, but a little skepticism can go a long way in protecting yourself.”
Temple Police have yet to receive any official reports of AI-related scams in their area this year, however, McBride noted that the absence of reports doesn’t mean scams aren’t happening. Victims often don’t report scams because they feel embarrassed or unsure where to turn.
Both the Better Business Bureau and Temple Police recommend several tips to protect against AI-related scams:
- Be skeptical of unknown numbers or unsolicited messages.
- Avoid transferring money, buying gift cards or sharing personal information with unknown individuals.
- Double-check calls or emails claiming to be from banks or officials by contacting the organization directly.
- Set social media profiles to private and avoid oversharing personal information online.
- Use safe words with family members to verify their identity in phone calls.
- Be cautious of videos or photos you share online, as they can be used to create deepfakes.
McBride also advised that if something feels suspicious, trust your instincts.
If you believe you’ve been targeted by a scam, contact your local law enforcement, the Better Business Bureau or federal agencies like the Federal Trade Commission or the FBI’s Internet Crime Complaint Center (IC3). Reporting scams not only helps investigators but also protects others from falling victim.